What happens when you combine an event app designed for networking with an online swag bag that encourages attendees to interact with sponsors? Increased mobile-based attendee engagement powered by a partnership between Topi and Zoliro.
According to a Topi blog, the new arrangement will help both tech companies work with event organizers to bring in-event attendee engagement “to the next level.”
Topi’s networking-centric interface helps attendees see who’s at an event, make business connections and break the ice with new contacts.
Zoliro’s digital event bag is filled with special offers that attendees can swipe through and either claim or refuse, essentially qualifying themselves as leads.
At events, a link to digital gift bag offers will appear in Topi’s event app menu. Planners also can email the link to attendees before or after an event.
Zoliro CEO Maayan Levy says the company averages 88 percent engagement with event attendees, but that the average can top 100 percent if users open the link on more than one device — on cellphones at an event, for example, and on a computer when they get home. He says they see conversions even two or three weeks after an event.
Topi, a Google “Editor’s Choice” app and one of LinkedIn’s few official strategic event tech partners, lets users pre-populate app profiles with information from LinkedIn profiles and add people they meet at events to their LinkedIn connections.
Topi’s latest update included tweaks to its “PeopleRank” feature, which displays who’s at an event ranked in order of how much they have in common with the attendee viewing the list. Users can add LinkedIn skills to their Topi profiles to help find more relevant connections.
When people connect, Topi — which powers PYM LIVE’s event apps — now suggests conversation starters to make networking with new people easier via its private chat feature. It works on Apple and Android devices. Zoliro is compatible with all mobile and desktop browsers.
Zoliro is offering Topi customers a 30 percent discount on its digital event bag pricing. Topi is offering a 30 percent discount to Zoliro customers interested in using its event app technology. The discount is good through at least the end of the year.