As our population becomes more determined to make healthier food choices and move more everyday — including on conference days — planners and their clients are being challenged to fold wellness options into their programs.
That’s why we’re seeing more wellness lounges or zones on show floors. They’re a place for attendees to learn about personal, conference, workplace and travel wellness, pick up wellness information and take fitness breaks. A wellness studio also offers a mental and physical respite from the noise and crowds of trade shows. The zone is restorative and offers a place for attendees to re-energize and rejuvenate.
To optimize attendees’ Wellness Zone experiences, careful thought has to go into design and exactly what’s offered. Here’s a checklist, arranged alphabetically, of all the aspects that should be considered:
1. Beauty bar
Indulge attendees with a makeup, hair and/or nail bar.
Use bamboo, drapery, flameless candles, aromatherapy, waterfalls and lighting to create ambience and a Zen-like environment.
Use carpeting with double padding or other textures (grass, sand, turf) for décor, foot comfort and noise reduction.
Wireless technology creates intimate events because the speaker is heard through noise-canceling apparatus. Ideal for serene mind-body breaks such as yoga, meditation and mindfulness.
5. Leader-driven and/or self-conducted activity
Include a combination of interactive live mind-body fitness/wellness talks and videos shown on a continuous loop for participants to follow along on their own time.
To draw traffic to the wellness area, integrate it into the open exhibit hall or registration area, or create a separate “zone.” You’ll need to deal with noise issues here.
7. Men’s area
Create an area that includes esthetic and practical services (includes manicures, shave stations, sports stretching stations).
Use them for the speaker and for attendees to ask questions.
Dividers provide a noise barrier.
10. Quiet zones
Best for mindfulness, meditation, massage (head, body and foot).
Whether you’re using chairs, cube stools or couches, make sure that the seats are not packed too tightly together or participants won’t be able to exercise at their seats.
Sound from big speakers on stands travels far, potentially disturbing surrounding groups. Using several smaller floor speakers keeps the sound more confined to the wellness zone. This combats the noise and creates an intimate atmosphere. If the presenter moves around lot, position the speakers away from where the presenter walks.
Round tables work best for group learning activities.
14. Wellness challenges
Use wearable devices (pedometers, Fitbit-style trackers) and wellness activities that integrate with the conference app and result in awards and recognitions.
15. Wellness tip board
Set one up where attendees can post personal and conference wellness tips to share with others. There are pros and cons to every wellness theatre setup. Event producers and decorators who are solution-oriented will work within a budget to create the right look and feel for your event’s wellness place and space.
Which side of the wellness zone have you been on? Please share your experiences whether you were a planner or attendee. Use the comment box below.