1: Destination resort
4: Incentive destination/CVB
5: Special facility (country club)
6: Special facility (attraction)
7: Hotel/resort management company
8: Corporate services – spa
Question 1: What are the best markets to target in a down economy?
7: Government is not good for them because of the low rates they require
4: Targets companies with offices in South America. Also targets health industries because they seem to be doing well in this economy. She researches exactly who is doing well and goes after them.
7: International Markets
6: The garden has a lot of group tours so she targets associations. Does that by going to as many networking things as she can.
4: Even though the economy is the way it is, do not retract. Do as much as possible to put your name out there so that you can get out press releases and when things do start to clear up, you haven’t disappeared and you’re still on top.
2: CVB has been beefing up advertising but focusing on the regions near to them rather than going everywhere. Selecting markets to be in more cautiously.
5: Can’t book corporate so they are going after social. Most of their money has been coming from social.
8: Book doctor’s offices and social events. They have been networking a lot also.
3: Trying to target governments and corporations
5: Christmas was very rough. A lot of people who had booked and gave a deposit gave up the deposit because they had to cancel the event.
7: People seem to be staying closer to home so they are targeting people near them.
6: Have been cross marketing with others such as Atlanta History Center or High Museum.
4: Have swapped out information with other Caribbean facilities for planners that have booked at another Caribbean location.
5: More bookings are last minute
5: They have no bookings for Valentine’s Day this year
Question 2: What are incentive groups looking for? How are those events changing?
4: They are asking for everything and being very aggressive about it. “What are CVBs giving me?”
2: Clientele is horrible. They are very hungry for it.
4: They want flat rates with a greater number of people. Wants CVBs to negotiate with hotels.
4: They are getting involved with sponsorship if it’s a big group. That part of it is not too different than before.
5: Worried if they give too much, then it diminishes the value of the facility or name.
3: Will give it so that they don’t lose credibility.
7: Neighbor’s rates are going very low to get more business and they have to lower theirs to compete.
4: Solution to last minute bookings and dragging negotiations on is to tell hotels to make a deadline and force them to make a decision earlier or that rate will be off the table.
6: Will give a great discount to book a date. It’s better than not having any money come in.
5: Working more on building relationships with clients. For example gives out personal cell number so that they feel like they are THAT important to get it. Or takes them out for drinks.
4: Groups are shrinking. Used to want 200 rooms and now they’re asking for 100 rooms.
6: They had 60% for pick up
7: Social groups are shrinking also. Weddings are smaller.