The fabulous thing about the Internet is that everything is trackable. Instead of sending out a printed publication and wondering what is being read, we can see which stories you enjoy, which ones get the most views and which ones you’re sharing on social networks. It’s incredibly exciting, and a bit revealing.
For instance, seven of our top 10 stories for 2012 have a number in the headline. I thought it was an editorial myth that numbers there attracted more attention, but it seems as if they really do, especially on Twitter. (And no one seemed to mind that we changed our editorial style on them either!)
Another thing that I thought was interesting about what you read between Jan. 1 and Dec. 26, 2012 is that some of your favorites this year also were among our top reads in 2010 and 2011 (No. 1 and No. 2). It’s always gratifying to see old content gaining new relevance, too. (No. 9 was a sleeper hit this year.)
Starting around Thanksgiving, thousands of people started doing Google searches for ways to get out of going to their company holiday party. The subsequent traffic to @meetingboy‘s article helped it secure the No. 4 spot.
The rest of the top 10 list consists of articles about trends, technology and innovative ideas. Your curiosity and desire to continually improve is one of the things I love most about you. (Did you know that?)
So here they are: 2012’s most searched-for and read articles on PlanYourMeetings.com.
- Tips for attracting event sponsors: Part I
- ‘Chicken instead of beef’: How the meetings industry is adapting to meet economic challenges
- Five things meeting planners will have to do this year
- Eight reasons why I’m skipping the holiday party
- Five sneaky little ways (you might be missing) to promote events
- Five of today’s top meeting trends, as we see it
- 7 mobile apps that will change your life (and save your back)
- Cool ideas for conference name badges (VIDEO)
- Five cheap and easy tips for live streaming conference content
- Seven tips for creating a successful trade show
And I’d be remiss if I didn’t give the following at least an honorable mention. They may have missed the most-read list, but they surely were among the most shared and commented on via Twitter, Facebook, LinkedIn and G+:
- A control freak’s guide to delegating tasks
- Ask the right questions and you’ll expose so-called ‘hidden fees’
Did we miss any stories that you found memorable? If so, let us know by commenting below.