Golf executive Ryan Nowicki knows a thing or two about golf. And he has a few ideas for meeting planners trying to get the most from team-building events as well.
As national director of sales for TopGolf, a global sports entertainment community, the Dallas-based Nowicki oversees each location’s events department. Teams in 15 states handle events for groups of 10 to 1,500.
Here are his five tips, as told to the Dallas Morning News:
Foster communication and camaraderie by creating blended teams that include attendees from all levels of your event. Nowicki also suggests that you plan ahead when creating your “teams” and not leave anything to chance or misinterpretation.
2. Have an educational component
Make sure there’s a takeaway for attendees whenever possible. He says you and your teams can have fun while everyone learns something about a topic you choose.
3. Strategic application
This may be even more important than education, Nowicki says. Make sure you review the skill(s) learned and how each attendee/participant can apply them in his/her job. Here’s where you can connect your organization’s strategic goals with something memorable like a game or competition.
Involve as many team members as possible. Inclusion lets you affect more people and get more bang for your buck.
5. Everyone loves a trophy
It sounds simple, but a tchotchke or trinket that team members can put on their desks goes a long way. It helps remind them of the event and can help you, as a planner, sustain the takeaway messages.