Events to attend free as a hosted buyer in the first half of 2019
Not one of us had ever heard that it was prohibited or unethical. Trade show etiquette: Confessions of a self-proclaimed suitcaser.
Mastodon is about people connecting with people, it’s not a business or marketing thing. But it still has clear possibilities to aid meeting and event communities.
Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The answer to this question is far more complex than anticipated: It depends.
From planner-supplier relationships, AV management and safety, here are more industry challenges and solutions.
With IMEX America coming up (Oct. 18-20), meeting planners that have participated in the event’s hosted buyer programs share best practices and other essential advice so you can make the most of your time there.