Like most any event you do, your approach to trade shows will dictate whether the time you spend is valuable or useless. So go prepared.
A few months ago I decided to meet 100 people in 100 days. I hit a few bumps, but overall I’m better for the effort.
Decide in advance what your goals are in attending an event, and how you can best achieve them.
Do your homework before clicking the “register now” button. Your time is money. Invest it wisely.
The slower pace of summer makes networking significantly more rewarding.
A whoopee cushion is probably not your best choice for a business gift at the holidays. You must also be mindful of IRS rules, cultural etiquette and your reputation.