From order takers to trusted advisors: How to make your in-house event team more valuable to your clients.
Strategic meetings management (SMM) is, without a doubt, important, yet too often internal clients and stakeholders hinder SMM implementation.
Building buy-in and more importantly, meeting the expectations of your stakeholders is an extremely delicate balancing act.
Sometimes just doing a good job isn’t good enough. If there’s one lesson meeting planners have learned in recent years, it’s that putting together a meeting or an event can have a positive or negative impact on the client’s organization, its employees and the surrounding community. By staying focused on designing the meeting to […]
This is a letter I’ve wanted to write to you, but never have gotten around to doing. Now that I’ve written it, I might not send it. I’m not very visible to you for most of the year; you only see me at the annual meeting and perhaps a couple of quarterly meetings. I’m a meeting professional with your trade association, working year-round to ensure that your time and monetary investment in being a member pays off for you.
The meeting industry is one of the most metric-driven sectors ever–and that can have powerful implications for your career.