Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations.
Tips to help attendees justify coming to your meeting.
Strategic Meetings Management (SMM) is your best career buddy because it provides quantifiable, clear progress to goals, and everyone should realize that in order to know how much you are worth, you have to know the value you have provided to the organization.
Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
The study found that planners and marketers are focused on working with tighter budgets and needing to significantly increase attendance.
It’s less painful than a root canal, and assessing your meeting will benefit all future ones.
Does your company have a strategic meetings management (SMM) program in place? If not, it may be missing an important opportunity to cut costs and control meeting spend. SMM programs define a company’s standard operating procedure for planning meetings and events. Some companies require every meeting request be registered with the strategic meetings management department. […]
We’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. I want to share a specific equation and other techniques on how to accomplish this very difficult task. RELATED STORY: Event marketing strategies for tough economic times Since ROI is the World Record-setting and gold […]