There’s a good reason why conflict and collaboration go hand in hand. Always agreeing might be your default when you lack confidence in your idea and want to save face, however, it functions more as a one-way street to boring town. Positive conflict can be a productive way to prod your team to discover innovative […]
Event professionals who are active on social media have made great connections and engaged in some interesting peer-to-peer interactions over the years. Meanwhile, beBee seems to be a well-kept secret among eventprofs, and is picking up steam in other industries.
Recognizing your team’s efforts is one of the best ways to keep them motivated, as they chase those business wins both big and small!
Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The answer to this question is far more complex than anticipated: It depends.
In order to get the 5 P’s right, there is one foundational strategic action that must be taken. It is to question your assumptions.
Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Here are six takeaways for event professionals. 1. Develop clarity about […]