Event professionals who are active on social media have made great connections and engaged in some interesting peer-to-peer interactions over the years. Meanwhile, beBee seems to be a well-kept secret among eventprofs, and is picking up steam in other industries.
Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The answer to this question is far more complex than anticipated: It depends.
Event organizers are sitting on goldmines of content that can be turned into digital assets that will help them in the future to increase event registration and to build a bigger audience online. Here are three ways to get this done.
Content curation and aggregation is one way to extend the life of social media updates and posts. Fortunately, a number of tools are available to aggregate content quickly and easily and present it in an attractive format.
Twitter has become an incredibly effective way to promote your event and engage with your audience. And if you listen closely to the conversations, you’ll learn a lot about both your industry and the people involved in it. Armed with that information, you’ll be on the road to holding a better event.
At its best, Periscope is the fly on the wall … any wall in the world. At its worst, it’s a never-ending video selfie.