Mona Petersen, Director of Sales, Promote Your Message
Describe what Promote Your Message does?
With all the resources that Plan Your Meetings currently offers, we now offer access to the promotional product industry, with one-stop shopping when you’re organizing your event or creating marketing plans for your destinations. We can provide anything that you can put a logo on.
How many promotional products does Promote Your Message carry/brand?
We have access to over 500,000 unique items that can all be branded with your company or event logo. We are constantly attending industry trade shows and hosting vendor marketplaces at our office to stay on top of the newest items, trends and sales.
How can planners incorporate Promote Your Message into their event planning?
They can utilize our 25 years of industry experience, attention to detail, and stress-free ordering when organizing [their] next event. We can come up with great marketing solutions for each event. We also can provide free samples to show clients, allowing [them] to deliver a complete package covering all of the details of the event.
What are some benefits of investing in promotional products?
In a recent industry survey, we found that the cost per impression of promotional products is a fraction of a cent. Also, the return on investment is very high because people who receive promotional items or incentive products keep them for an average of seven months. Promotional products work and should be a powerful part of everyone’s marketing mix for 2010.
What’s the biggest challenge you face?
The biggest challenge is to do our part to remind our planners and partners that we are here for them. Creating partnerships takes time. [It’s] also educating our clients to think of promotional products when they are considering how to spend their marketing dollars.
What is the weirdest promotional item someone has ever asked you about?
With 16+ years in the industry, I have heard it all. I was recently able to put a spin on a customer request. They were looking for an unusual item that was eco-friendly. We found a line of notepads and memo books made out of elephant waste. It is collected from elephant conservation parks, 100 percent recycled and completely odorless. Totally eco-chic.
What’s the best part about your job?
I have the greatest job in the world. I am blessed with a great sales, marketing and support team, and a great boss. Searching out that perfect item and marketing tool that will deliver the greatest impact … It’s like shopping everyday! [But] the biggest reward is delivering the finished product to a happy customer and forming relationships that will last a lifetime.
Need some cool ideas for trade show items, promos or corporate gifts? Check out this short video from Promote Your Message’s Lorenda Foster, sharing some of her favorite promotional items.