Last month, I talked about the value of using public relations to publicize your events. This month, you’re going to learn how to craft the perfect press release (PR).
If you are not using public relations to promote your events, you may be missing a huge opportunity.
Whether you have a small budget and you need to be creative to produce events, or you have a big budget and you want to maximize your budget by reducing expenses, you might want to consider bartering.
In Part 1, you learned how to create a sponsorship plan. In this post, you’ll learn how to use it to start attracting event sponsors
Companies spend about $6.8 billion annually sponsoring events such as the Olympic Games, Indianapolis 500 and Kentucky Derby. Companies also sponsor smaller events, ranging from concerts and conventions to luncheons and fundraisers. Sponsors typically pay a premium, but sponsorships also may be in exchange for goods or services, advertising or media exposure. Finding a sponsor for your event makes good business sense, both for you and for them.
Should you brand your event? The answer is almost always yes.