Last month, I talked about the value of using public relations to publicize your events. This month, you’re going to learn how to craft the perfect press release (PR).
If you are not using public relations to promote your events, you may be missing a huge opportunity.
Whether you have a small budget and you need to be creative to produce events, or you have a big budget and you want to maximize your budget by reducing expenses, you might want to consider bartering.
In Part 1, you learned how to create a sponsorship plan. In this post, you’ll learn how to use it to start attracting event sponsors
Companies spend about $6.8 billion annually sponsoring events such as the Olympic Games, Indianapolis 500 and Kentucky Derby. Companies also sponsor smaller events, ranging from concerts and conventions to luncheons and fundraisers. Sponsors typically pay a premium, but sponsorships also may be in exchange for goods or services, advertising or media exposure. Finding a sponsor for your event makes good business sense, both for you and for them.
Should you brand your event? The answer is almost always yes.
There are over 30 professional associations for hospitality professionals. Some organizations have monthly educational meetings, annual educational conferences, tradeshows, networking opportunities, leadership roles for hospitality professionals, and other benefits that can help you identify the resources you need to advance your career. Use the list below to determine which organizations meet your special needs and find local chapters.
Have you ever seen letters behind hospitality professionals’ names and wondered what that is all about? Education expert and planner Jackie Thornton explains the difference between a CMP and the 17 other certifications available.
Many people begin planning events without the benefit of taking an event planning class or having the opportunity to study the hospitality industry. You can learn all of the industry standards seasoned professionals know by getting the same books they study. When seasoned event planners cannot recall a specific detail, they often pull one of these books from their bookshelves. Hospitality professionals also use these books to study for the Certified Meeting Professional (CMP) exam.
Do you know there are federal laws event planners should be aware of if they want to use music at a public event? Most people think because they buy their favorite artist’s CD, they have the right to play that CD anywhere they want to, including at an event. However, Federal laws protect all recorded music. Read the legalese on the CD: “Unauthorized copying, lending, public performance and broadcasting prohibited.” That means you. Recording companies, musicians, and songwriters own the copyright, and are entitled to royalties every time the music is performed or played in public.
One event marketing strategy that won’t cost you any money, but could help you meet and exceed your attendance goals is viral, or “buzz,” marketing. Viral marketing is a strategy that encourages individuals to pass on marketing messages to others. Here are some simple ways to incorporate it.
The best-planned event will not be considered a success if attendance is low. Therefore, event marketing strategy is a key part of success. Unfortunately, there is no set formula that always works. Marketing strategies may include print ads, television ads, electronic brochures, Web sites, billboards, Internet ads, radio ads, public service announcements, direct mail, e-mail, formal invitations, electronic invitations, blogs and other new media. Before you determine your plan, here are some important questions to consider:
Cell phones are ubiquitous and unavoidable but they can be very disruptive during a meeting. Here are some ways you can set expectations during meetings to make sure everyone observes simple rules of etiquette.