Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations.
Posts by Jessie
Jessie States, CMM, is the head of meeting innovation for Meeting Professionals International and oversees learning design and delivery for the MPI Academy across delivery channels—from live events and webinars to online learning and chapter programs. She acts as an educational advocate for MPI, designing, creating and sourcing education for MPI and its partners and chapters. She determines the direction for research initiatives that fuel education and resource creation and help MPI make key business decisions.