In order to get the 5 P’s right, there is one foundational strategic action that must be taken. It is to question your assumptions.
Marketing before, during and after an event is about building an event brand — and generating loyalty.
Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.
Event managers are getting creative and front-loading event attendance. Here are some of their strategies.
Sexy just won’t cut it in today’s meeting world. Now it has to be sexy with a purpose.
Listen to attendees. Their collective wisdom is greater than any one presenter.