I am sitting here writing a box lunch menu and shaking my head at the price. I know this is a four-star property, but how much does a sandwich, potato salad, chips and brownie cost, for goodness sakes? At this particular property, $32. And don’t think for a second that includes a drink, because it doesn’t.
Recently, I went to a comparable hotel and asked them to give me the cost of the various box lunch elements separately. A turkey sandwich was $10 ( and I know their food cost on that is about $1 tops); chips were $3.25; a cookie was $3; cole slaw was $3.50; and a piece of whole fruit was $3.25. After adding in another $1 to cover the cost of the box, I was paying $24.
So, how can my four-star property justify charging $32 for a very mediocre (not to mention boring) boxed lunch?
Suppliers, if you are going to offer a box lunch at this price point, at least put some thought into it. It won’t cost you any more money to include a candy bar instead of a cookie, trail mix instead of a piece of whole fruit (which no one will eat), or a wedge of cheese and crackers. Why not offer a wrap sandwich instead of a bread sandwich? You’re asking for a lot of money, so I’d like to see you earn it with some truly out of the box lunch ideas.