Do you find yourself eagerly going to trade shows, grabbing the sponsor’s free bag and filling it up with as many goodies as you can, like a kid at Halloween? Do you automatically expect certain “perks” from businesses you negotiate with to service your meetings? If you do, you’re no different from most of your fellow meeting planners or, in fact, most people doing business today. But Dr. Bruce Weinstein, “The Ethics Guy,” says its time to say no to freebies and the marketing come-ons that, he contends, hurt businesses in the long run.
On March 16, 2005, Atlanta area planners learned that violins rock, gorillas laugh and Zoo Atlanta is a lively location for an event. Life-size bronze cheetahs line the path to the Conservation Action Resource Center (ARC), an unusual, organic-shaped granite building with a 2,200-sq. ft. conference room (Ford Conservation Conference Room) overlooking the children’s zoo; […]
A large majority (67%) of planners responding to FutureWatch 2005, an annual report by Meeting Professionals International (MPI) and American Express, indicate they always or frequently measure ROI, with post-event attendee surveys the measurement tool of choice followed by meeting budget and revenue reports, and client feedback. But 68 percent of suppliers indicated planners seldom […]
Next time you meet in Houston, think about putting a TaxiCard in your delegates’ welcome packages. TaxiCards may be purchased for any dollar amount with a $25 minimum and delegates can add funds and review card balances online. TaxiCard holders simply present the pre-loaded card to the taxi driver at the start of the trip, […]
If you do not play golf for business, you are missing an opportunity, says David Collins of Business Golf Success. This is where relationships are built, he says. His advice to beginners? Learn how to get out of the cart quickly and take your turn quickly. Dont take too long looking for golf balls. Take […]
The Tennessee Aquarium in Chattanooga sent out a CD of its press kit in a square envelope with two blue foam sharks literally swimming off the sides. The result: a direct mail piece that demanded attention. “Tickelopes” come in a variety of prefabricated sizes and colors. For more information, visit www.tickelopes.com.