The Tennessee Aquarium in Chattanooga sent out a CD of its press kit in a square envelope with two blue foam sharks literally swimming off the sides. The result: a direct mail piece that demanded attention. “Tickelopes” come in a variety of prefabricated sizes and colors. For more information, visit www.tickelopes.com.
The Convention Industry Council (CIC) issued a strong statement April 1 in response to recent labor disputes between hotels and their union employees in various U.S. cities. In it, CIC says it "does not support tactics that include any misrepresentation or attempt to force industry professionals to boycott hotels at which these disputes may arise." […]