April 21 is National Meetings Industry Day across Canada, recognizing the country's $20 billion (Canadian) global meetings industry, and the economic impact meetings and events bring to Canada.
Members from all seven chapters of Meeting Professionals International (MPI) in British Columbia, Greater Calgary, Greater Edmonton, Manitoba, Montreal, Ottawa and Toronto will celebrate with a variety of educational and networking activities. Developed by MPI in 1997 to help build awareness of the industry, National Meetings Industry Day attracts business professionals in a variety of industries and members of government.
"Meetings are a vital part of Canada's economy. As meeting professionals, it is important that we highlight these contributions in an effort to ensure the industry's continued growth and viability for years to come," says Colin Rorrie, Jr., PhD, CAE, president and CEO of MPI. "National Meetings Industry Day falls in line with the mission of MPI's strategic vision, which aims to increase awareness about the strategic value of meetings with senior decision-making executives at corporations, associations and organizations worldwide."
Meetings largely contribute to the economic impact of Canada's business travel, which is expected to grow by $14 billion (CDN) in the next 10 years, according to the World Travel and Tourism Council’s 2004 Travel & Tourism Economic Research study.
While there is no day celebrating meeting planners in this country, MPI says plans are in the works for one.
Canada Business Travel is estimated at $20.9 billion (Canadian) in 2004. By 2014, this should reach $34.9 billion (Canadian). – World Travel & Tourism Council's 2004 Travel and Tourism Economic Research