Now that spa treatments are in wide demand, many offer interesting meeting amenities such as outdoor dining for small groups and event lawns for private receptions. Treatments have been tailored to male and female clientele; and scents, oils and lighting have been customized to correspond to the time of day and year. Spas have become so mainstream they have begun mutating to hold the interest of hardcore spa-goers; hence, the birth of the wine spa resort — a trendy hybrid now popping up around the world, destined for a location near you (and your group) soon.
Attendees of wine spas soak in tubs of wine extract-infused waters, exfoliate with crushed cabernet grapes, and luxuriate in creams and oils derived from organic grapes grown in Tuscany, South Africa, California and France. The theory behind vinotherapy — the use of wine and grape-based treatments — is that the anti-oxidant and anti-aging qualities found in wine and grapes can be harnessed and used as beauty treatments.
Mathilde and Bertrand Thomas started the wine spa trend in 1999 when they opened the first vinotherapy hotel, Les Sources de Caudalie, on Mathilde’s family estate in France, using a line of beauty products they had developed from the grapes of their vineyard. The product line, Caudalie Vinothérapie, has fans such as Madonna and Isabelle Adjani, and is featured in some of the world’s top spas.
Wine resorts are not limited to wine-growing regions such as Sonoma, Calif., and the Rioja region of Spain, however. Luxury resorts, such as The Inn at Camelback in Scottsdale, Ariz., and the Shore Club in Miami, offer wine treatments, too. And New York City opened its first wine-based therapy spa earlier this year. Note to oenophiles: It’s still safer to drink water during treatments; save the wine drinking for dinner.
Source: Forbes Traveler