They haven’t lost the cookie, but DoubleTree by Hilton wants travelers to know they also care about the little things that make guests feel welcome and comfortable.
The Hilton brand began a yearlong branding campaign May 26, after commemorating the opening of its 250th hotel. The once U.S.-focused brand now has hotels in 17 countries across five continents with an additional 70 hotels in development around the world.
Over the past few years, DoubleTree by Hilton has invested $3 billion in upgrades of guest rooms, fitness centers and breakfast options. The goal of the new branding campaign is to “create a rewarding hotel experience” and a global awareness that the “little things mean everything.”
“We will be introducing new amenities and services in the coming months that enhance hotel arrivals and departures, provide more healthy and sustainable food options, continue our passionate commitment toward sustainable business practices and ultimately create a more relaxing, friendly, comfortable and rewarding hotel experience,” stated Rob Palleschi, global head, DoubleTree by Hilton.
And the cookie? DoubleTree estimates it will give out its 250 millionth sweet treat to a guest by early next year.