When international events company The MotivAction Group made the decision to go green, it wasn’t just paying lip-service to a hot trend. The company launched a three-prong program, aiming to make 90 percent of its 1,000 annual events carbon-neutral; developing environmental events to raise awareness about climate change and possible solutions; and creating an environment where the company itself runs 100 percent on renewable energy and offsets remaining emissions with the planting of trees on its 170-acre farm.
The company also made a commitment to corporate social responsibility. When Exxon Mobile inquired about hiring MotivAction for an event, owner Tim Waygood sent an e-mail stating, “We are very concerned about climate change, both taking action and the communication of the issue, and we are aware of many articles, information and evidence that Exxon Mobile is funding climate change deniers. Given that this is the case, it would not be appropriate for us to work with a company whose ethics are so opposed to ours.” You can read the e-mail, follow the ensuing media reaction and find out more about Waygood and MotivAction’s initiatives in Waygood’s blog.
Have you ever denied working with a client because of ethical issues? Are your clients or the companies you work for concerned with corporate social responsibility? How has the focus on going green changed the way you do business?