According to the latest survey from Penton Research, 81 percent of responding event planners expect 2015 to be as good or better for them as 2014.
All told, 45 percent say they expect to stage more events in 2015 than they did in 2014, while 36 percent say they will likely stage the same number. Only 5 percent say they expect to stage fewer events.
Worry about a shaky economy has dropped significantly. Only 21 percent of in-house planners say that an uncertain economy will be a challenge this year, the lowest figure in a decade. Only 11 percent of in-house event planners are concerned with their own company’s finances. About 43 percent of independent event planners see the 2015 economy as uncertain.
Other findings of the survey, conducted annually for the International Special Events Society (ISES), include:
- A growing concern over how to integrate technology into events.
- A continued emphasis on ROI, with clients wanting to know and understand the data.
- Another increase in food prices, which will make it harder for F&B providers to turn a profit.
- A clear belief that the industry will not soon return to the days of lush budgets.