I don’t remember how I first heard about #SoMeT, the Social Media Tourism Symposium, but the whole concept intrigued me. Founder Dave Serino (@GammetGuy) set out to prove the value of social media by creating a 100 percent user-generated conference. Because he works with a lot of convention and visitors bureaus and destination marketing organizations in his day job, he designed the conference for them. But the relevance of the education #SoMeT provided about social media, marketing strategies and new audience engagement technology extends far beyond the tourism industry.
If you’ve read the #SoMeT case study I wrote for the 2011 PYM Annual (p. 20), then you know how successful the inaugural event in 2010 was. I was curious to attend this year and see what it was all about.
Here are the key takeaways I got from the first two days (and there’s still one left!):
Keep in touch … cause there’s more to come!
I’ll be writing more about #SoMeT from an event design and educational standpoint, so keep an eye out on the Planner’s Corner and Advice sections of this site for cool ideas and other innovative tips in the weeks to come. Mucho gracias to @GammetGuy, @TheTimHayden, @PaulaBerg, @Banff_Squirrel, @JohnGroh, @BVMatson, @RobertPatterson, @RodneyP and @SheilaS, whose contributions gave me such great ideas.
There were other speakers and session that I couldn’t attend, but thanks to @JessicaLevin and @GreenA_V, I’ve got the collective notes in Google Docs. If you’d like links to them, tweet me@PYMLive or send me an e-mail. If you’re interested in knowing more about the conference, follow the Social Media Tourism Symposium on Facebook or @SoMeTourism on Twitter.