How often do you work with a convention and visitors bureau (CVB) for assistance organizing your meetings and events? If you answered “never” or “what’s a CVB?” then the newest edition of the Plan Your Meetings Professional Development Guide may very well open up a whole new world of possibilities in your work!
In “CVBs: A Planner’s Best Kept Secret?”, we explain what this type of destination management organization is, how it operates and, most importantly, how it can best be leveraged to help with your event planning efforts—at no cost. Along with those various elements, you’ll also find additional online resources and educational opportunities to help grow your skills relevant to planning and working with CVBs.
For this edition’s columns, we once again tapped résumé and career expert Dawn Rasmussen, CMP, to share successful job-seeker advice (“The Dangers of ‘Up-Titling’”). This is an especially notable problem as the current business landscape is filled with a confusing blend of old-school and creative titles—the title “associate cat herder” certainly requires an explanation. And digital strategist Andrea Williams pops up to emphasize the importance of truly knowing your potential clients (“Why You Need Detailed Customer Profiles”).
Of course, you’ll also find the usual resources we update and collect here to aid your professional growth, such as planner scholarships, complimentary industry magazines and no/low-cost online education and live events.
Updated twice per year, the Professional Development Guide is created as an interactive resource for you—loaded with active links, a complimentary MPI Academy webinar (“Digital Storytelling: Create New Revenue Streams Through Digital”) and more. With that in mind, please reach out and let us know what essential resources you’re struggling to find so we can try to collect those in a future edition.
Don’t miss free education opportunities at Plan Your Meetings live events throughout North America—see future dates and register.