Organizing a meeting of fewer than 100 people? You can now use Pathable’s innovative technology for free.
Pathable is an online community-based platform that becomes a mobile app for events. Users import a list of attendees from an Excel spreadsheet or Eventbrite (if used for registration), and an automated message walks attendees through the process of setting up an event profile. Afterward, attendees, exhibitors and sponsors can browse the profiles of who’s coming and request face-to-face appointments, add agenda items to their calendars, and communicate in public and private forums. When they get on-site, all this information is available on their mobile devices in a format that works like a traditional conference app.
The decision to offer a self-serve, free version of Pathable raised a few eyebrows, says founder and CEO Jordan Schwartz. But it came from a desire to make Pathable’s rich networking functionality available to meetings that otherwise couldn’t afford it.
“We wanted make it so that even event planners with smaller events could configure the sites on their own without our help,” Schwartz says. “The idea is partly to be able to give back to the community that we came from.” It also makes good marketing sense to allow small meeting managers free and unlimited use. Schwartz estimates that 70 percent of Pathable’s new business comes from people who’ve used it at someone else’s event.
For meetings of 101 to 250 people, Pathable costs $800 per year. For larger meetings, custom pricing is based on desired functionality and community size. Want more information? Go HERE.