The Global Business Travel Association’s annual European conference, taking place Sept. 19-21 at the seaside resort of Noordwijk in the Netherlands, will focus on globalization and customized service delivery. Pre-conference activities will take place in the two days before the event and include three levels of certified training programs, sector specific benchmark groups and a partner association best-practice event.
Conference organizers expect to attract 500 attendees, who will also dig into industry trends and their impact on professional travel managers. Delegates themselves will determine some of the event’s content through GBTA’s “Give & Take” program, which lets delegates identify their interests.
“Gone are the days when everybody is prepared to pay significant sums of money and time to hear the same content as everyone else,” said Paul Tilstone, GBTA’s European managing director. “Delegates want to get specific information from their time at these events in an environment of their choosing. This mirrors the demands our delegates are facing from their internal and external customers within the industry.”
The GBTA is the world’s premier business travel and meetings organization, with 5,000-plus members who manage more than $340 billion of global business travel and meetings expenditures each year. Registration for the September congress is open at http://conference.gbtaeurope.org/page.php