The GBTA Foundation, the research and education arm of the Global Business Travel Association, has created an RFP guide to Strategic Meetings Management (SMM). It arms organizers with a standard set of topics that can be used to question vendors when seeking bids for an SMM program. It’s also meant to guide internal communication or the development or expansion of an SMM program.
The guide works in conjunction with GBTA’s Strategic Meetings Management Maturity Index, launched in February 2012. Once a company completes the assessment, it should be able to have more meaningful discussions about what it needs from an SMM vendor. The newer guide lets them complete the final step in choosing a vendor.
The GBTA Guide to Strategic Meetings Management RFI or RFP is available free to members worldwide and is available at hub.gbta.org (in the Resources section).