According to Selling Power, a meetings newsletter geared towards planning events for sales teams, up to 80 percent of your sales team is probably made up of Gen Xers, born between 1961 and 1981. When planning meetings for this picky bunch, Ann Fishman, president of Generation Targeted Meeting Corporation, has a list of critical do’s and don’ts, including the necessity of filling programs with information attendees can’t get off the Internet or from a book, and pitfalls to avoid when booking speakers or choosing entertainment. Click here for the full article.
About Kristi Casey Sanders
I am Meeting Professionals International's Director of the Thought Leadership and the former VP of Creative/Chief Storyteller of Plan Your Meetings @ MPI. I love exploring how technology can enhance, engage and connect people face-to-face, virtually and remotely.
Since 2003, I have worked to educate, empower and inspire meeting professionals and people just entering the industry.
Engage with me @PYMLive @MPI or @KristiCasey on Twitter, or through Plan Your Meetings and Meeting Professionals International's social media sites.
Plan well & prosper, friends!
PYM @ MPI seeks to empower the people who make meetings happen by providing best practices education, helping them forge strong business partnerships with suppliers and find mentors in the industry. We firmly believe that meeting and event planners are the movie producers of the corporate world. Meetings move us. Meetings mean business. When we meet, we can change the world.
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