Even if you weren’t born a social (media) butterfly, it’s never too late to learn. PYM LIVE Events are the perfect opportunity to get started. Here’s a step-by-step guide to the tools you might want to use to get started on social media, for your personal or business event use, updated for 2018.
Before you dive in, however, a word. Remember that everything you post, tweet and share will leave a digital footprint. Even if you’re not brand manager for an event or an organization, you have your personal brand to consider. So think before you share.
RELATED STORY: 6 B2B social media marketing tips for event organizers
A useful network for finding ideas and communicating with industry thought leaders. We use it to take real-time notes and connect with other conference attendees. Go to Twitter.com or download the mobile app to create an account. In your settings, add a profile picture, short bio and find people to follow (like @PlanYrMeetings and @PYMLive). Then send your first tweet to us and add #pymlive in the body of the text so we can follow you back!
If you don’t have a Facebook account yet, no judgments. Just g0 to Facebook.com, fill out your profile, then “like” and “follow” the Plan Your Meetings page. Feel free to share any of our posts or events with you friends, tagging anything you’d like to share with us #pymlive or posting directly on our page. If you want to share what you’re doing, Facebook live is a really easy video streaming tool that’s built right into the platform.
A fabulous place to park event photographs (and make them look better, too!. Go to Instagram.com or download the mobile app to create an account. In your settings, add a profile picture, fill out your bio information, link the account to your Twitter account and find people to follow (like planyourmeetings). When you’re at a PYM LIVE Event, take pictures of friends and things you like and include #pymlive in the descriptive text so it shows up in our event feed. Feel free to share pictures with us anytime! Use the tag #pymlive if you think it’s something truly special.
The mobile app Snapchat allows you to take photos and add them to a story that will expire in 24 hours (something you might have noticed that Instagram and Facebook does now too). If you want to save the images to your camera roll, you can. The best parts of Snapchat are the filters and lens effects that give your images personality and tag them with locations. Did you know that you can create custom filters and lenses for events? Pricing is based on how big an area you want to target and for how long you want the filter or lens seen.
Read something on Plan Your Meetings that you’d like to bookmark? Go to Pinterest.com or download the mobile app to create an account. In your settings, add a picture, fill out your bio information, link the account to your Twitter and/or Facebook account and find people to follow (like PlanYrMeetings). Have something you’d like to share with us? Tag it with #yaypym.
When this platform was brand new, we broadcast hangout webinars and panel discussions on G+. These days, the best reason to post stories there is because you’re telling Google to instantly index whatever story you’re sharing, which will make it easier for anyone search Google to find the links you want them to find. Do you have a gmail address? Then you already have a G+ account! Don’t have a gmail address? You can get one or tie your existing work email to one by going to Gmail.com. Once you’re logged in, click on the +yourname in the top right area of your inbox and edit your profile page by adding a picture, short bio and add cool people to your circles (like Plan Your Meetings). You can also search for communities to join (like Plan Your Meetings+). Want to share anything with us? Include +Plan Your Meetings in your post.
This is the best social network for business, especially if you’re thinking about looking for a new job. Start a profile at LinkedIn.com, and fill in your work history (think of it as an online resume). Then join the Plan Your Meetings group. Feel free to share stories and links with us there or pop in anytime to ask for advice and ideas.
If you don’t already have a YouTube channel, you can get one by logging in with your gmail account and going to YouTube.com. If you “subscribe” to a channel, you’ll get notified when new videos are uploaded. Just search for a company you’re fond of (like Plan Your Meetings) to see what’s been published and subscribe so you won’t miss anything new.
RELATED STORY: 6 tools to extend the life of social media content
RIP: Vine, Storify and Meercat … we’ll miss you!
Did we miss anything? Let us know by commenting below. Want more in-depth tips? We’ll be starting a video series this year, so let us know what topics you’d like to see or any questions you have in the comment area! #yaypym