Since February, US Travel has been spearheading a promotional and advocacy campaign to give a voice to the meetings industry, with the help of industry associations such as PCMA, MPI and NBTA. But there is still some frustration with its speed in addressing media and government criticisms. Enter Yes2Meetings, an initiative of the Meetings Community (MeCo), an online community for those in the industry.
Designed to create a “voice” that allows meeting professionals to be heard, Yes2Meetings is a grassroots effort to unite planners and suppliers to deliver a positive message about meetings to C-level executives, businesses, government, media and the general public.
Currently, Yes2Meetings has a Twitter account and is encouraging interested parties to begin following them and share what they’d like to see on the Yes2Meetings Web site. The group also is looking for industry spokespeople who can respond to any crisis in the industry, video documentarians and people willing to share positive news about meetings and events.