For the acronym-challenged, APEX/ASTM stands for “Accepted Practices Exchange” and the “American Society for Testing and Materials.”
The campaign is meant to raise awareness of the standards and tie into broader educational components that GMIC will roll out over time.
It encourages meeting planners to ask suppliers for sustainable practices, preferably using the APEX/ASTM standard as a guideline. When this happens, planners should register their events and certify them for at least Level 1 compliance.
The standards cover the nine sectors of a meeting or event — destination, venue, accommodations, food & beverage, transportation, audiovisual, exhibit hall, marketing communications and on-site office. They are intended to provide a common vocabulary and guidelines for anyone wanting to run a greener meeting, whether planner or supplier. The standards were developed by the GMIC and the Convention Industry Council.
Early adopters of the standards, already registered and certified, include the Colorado Convention Center in Denver, the Orange County Convention Center in Orlando, Fla., and the Sands Expo Center in Las Vegas.