In late February, experiential music company SongDivison led the charge to develop a community co-created anthem for Global Meetings Industry Day (#GMID16). In advance of GMID on April 14, the mp3 and music video (embedded below) have been leaked by international man of mystery Kim Dotcom released.
As soon as the online creation session concluded, I reached out to Andy Sharpe, founder of SongDivison, to learn more about the GMID anthem, its intent and future.
How did this idea come about?
ANDY SHARPE: We first played around with Periscope at IMEX America, and realized it would be a fabulous way to do a “live” songwriting session with folks all around the world. GMID was the perfect opportunity for us to give back to our industry doing what we do best, helping everyone create a song that could be used to celebrate and promote the amazing work of meeting professionals worldwide.
How do you envision this effort helping the advent and continuation of GMID?
AS: Music is emotion and emotions are what people connect with and remember. Through this song, we’re hoping to add to the emotional character of GMID, which we believe will help spread its important message further. For the film clip to the song, event professionals are sending us photos that illustrate the impact that meetings have on business—we believe that this three-minute-long music video will capture the key messages of GMID in a way that is easy and fun for people to connect with.
Do you intend to create a new anthem each year or is this designed to be the “We Are the World” for the meeting and event industry, a singular piece to live forever?
AS: I love the idea of the industry writing a new song every year, but there’s also a lot of power in having an anthem that’s used over a longer period of time. Only time will tell, Michael!
How many people were involved?
AS: There were 80 participants on Periscope and 40 at the actual recording studio in London (plus the six-piece SongDivision band).
Were there specific industry corporations and organizations that proved especially valuable in the effort to create this anthem?
AS: The Convention Industry Council has been onboard from the very outset, which is fantastic as they oversee GMID and Meetings Mean Business. Leaders from many of the industry organizations were also very supportive, including PCMA, MPI, ISES, Site, FICP and IMEX to name a few.
What should meeting and event pros do now?
Here are some ways you can use the GMID anthem to spread the word and celebrate:
1) Share on social media (#GMID16) and tag all your friends you can see in the clip
2) Embed the video in email marketing promoting your GMID event
3) Open your GMID events with the anthem
4) Download the mp3 and use it to “soundtrack” your own GMID event highlights clip
5) Choreograph a chapter dance video to the anthem
6) Challenge another chapter to an anthem “Lip Sync Battle”
7) Send the anthem to business leaders and local politicians and use it to discuss the importance of the meeting and event industry
8) Share it with your kids and let’s raise the next generation of event professionals
9) Get creative and let us know how you are using the Anthem to promote and celebrate GMID!