At this time of the year you’re likely evaluating the success of past events and how you can achieve even better results. So it’s a great time to talk about the latest must-have tech tools that will make your job easier and create a more engaging experience for attendees. Many of these tools are free or practically pay for themselves overnight. Read on for social media and content marketing tips that make the most of these tools.
The tools: Mobile apps and dashboards
Whether you’re planning a small gathering or hosting thousands at a global event, mobile event planning apps are a necessity. Yet with so many options, it can be hard to narrow your choice. A great event app should support:
- Mobile registration
- On-site check-in
- Mobile payments
Two apps to consider are Capsule and Evernote. You already know that event dashboards a great way to organize logistics and save time. Since they can come with a slew of bells and whistles, you have to determine the right fit for you. At a minimum, a dashboard should include:
- The ability to centralize and streamline event information including invitations, registrations, payments and attendee details.
- A way to connect attendee information with email and social media marketing efforts so you can easily engage your audience.
- Easy-to-use analytics to see which marketing efforts are driving the most engagement.
The tips: Social media and content marketing
A solid social media and content marketing strategy makes all the difference when it comes to inspiring your audience to attend and spread the word about your event. But you don’t have to spend hours on the networks or labor over every word choice to be effective. The best posts get to the point quickly and initiate ongoing dialogue with attendees. Here are seven ways to do that:
- Determine where most of your target audience is most active online and focus your efforts there.
- Ask attendees to participate in polls on your Facebook event page or through email during the planning and post-event phases. If you’re new to Facebook event pages, here’s how to set one up in seconds.
- Get to know your audience better by asking open-ended questions on social media. For example, ask them to share their favorite hot spots near the event’s location.
- Bring your posts to life with images, videos and other relevant visual content. These can include videos from past events, outtakes from popular keynotes, person-on-the-street interviews or more creative spots that convey the benefits of attending.
- Along with establishing and promoting a dedicated event hashtag, ask attendees to share their Twitter handles when they register. This lets you engage them before the event and introduce them to other attendees. Also, be sure to track the event conversations through that dedicated hashtag using free tools such as TwitterFall or Hootsuite.
- Make sure your content is easily viewed on a smartphone.
- Regularly monitor your progress by asking for feedback and looking at which posts sparked the most engagement.
The right technology tools combined with the right social media and content marketing strategy will fill the room with the right audience.