The term “blog” is short for “Web log,” a Web site that contains commentary on various subjects. Blogging is an interactive way for planners to keep in touch with coworkers, clients and event attendees. However, most people tend to give up on blogs because the format is unfamiliar and a lack of traffic. Here are a few ways to start a blog and keep it running.
- Create an account with Web sites like Blogger and WordPress.
- Utilize the tutorial sections to create your page.
- Create at least 15 posts before going live.
- Keep posts informative and use a conversational tone.
- Make it interactive: Have members of your staff write posts about the latest event.
- Start comment threads on the posts in order to generate a conversation between your staff and clients.
- Focus on being a resource for users, not a brand.
- Build anticipation for your event by blogging about it on the days prior to the event.
- Once the event is over, post about it, and ask for feedback in the comments section.
Spread the word:
- Digg your blog.
- Link your blog to your company’s home, YouTube, Facebook and LinkedIn pages.
- Optimize your blog by using key words and phrases.
- Maximize on content (and make money) using Google AdSense.
- Inform clients through word of mouth and emails.
Check out this article for some Do’s and Don’ts.