Technology is here to stay in the world of event planning. Why not use it to your fullest advantage?
Here’s one idea: If half your audience expects a traditional awards ceremony but the other half feels it’s too stuffy, why not create simultaneous experiences that are formal and casual? We know of one clever organization that sold tickets to both a black-tie and a relaxed bar-centric event. When winners were announced, people at the bar got text messages, so they could celebrate, too. But then they were able to go back to their networking.