IMEX America participants this year can earn CEUs through PCMA’s Business School, which is making its first stop at the Las Vegas trade show. Business School is part of the pre-show education day known as Smart Monday, on Oct 13.
The curriculum tries to give meeting industry professionals access to top faculty speakers from university business schools and offers online, credit-awarding sessions through PCMA along with live programs at select industry conferences.
This edition of PCMA Business School features Jerry Jellison, a social psychology professor at the University of Southern California. He’s known as a change guru and has written two books, “Overcoming Resistance” and “Dynamics of Change.” His IMEX session is titled “From Strategy to Results — Creating a Culture of Change.”
In the three-hour workshop, Jellison will share practical, tested tools that help dissolve resistance to shaking up the status quo. He’ll also lead attendees in how to build fresh action plans that deliver targeted improvements and worthwhile results.
Participants can earn 0.3 CEU credits for the session and attendance is limited to 120 attendees. Details on the IMEX website.