Hosted buyers, visitors and exhibitors will experience a greener IMEX America this year because of sustainability initiatives focusing on waste reduction and education.
Attendees will be able to reduce water through a new charity recycling initiative, become part of the Green Team and take in education sessions. All are aimed at increasing awareness of corporate social responsibility (CSR). IMEX America returns to Las Vegas on Oct. 13-15.
These efforts follow results of IMEX 2014’s MeetGreen Sustainability Report, which showed a 31 percent drop in total waste from 2013’s IMEX America, that the use of locally sourced foods increased more than 150 percent and that food waste dropped 56 percent.
Sustainable initiatives attendees can discover include:
THE INSPIRATION HUB
Home to sessions on “Guiding You to (and Through) Greener Events” by Aaron Elliott and Nancy Zavada, president and founder of Meet Green, and a look at current CSR trends and their impact on the events industry by Lizzy Paulson, events director at Time Warner Cable.
THE SHADE TREE
Meet Green, IMEX America’s sustainability consultant, has designed a recycling program for the Shade Tree, a shelter for homeless and abused women and children. Evergreen Shade Tree, as it’s called, will establish processes and signage, educate residents and provide recycling bins. IMEX attendees also can visit the Shade Tree’s Healing Garden, created by the IMEX Challenge team in 2014, and join the Song Division, which will work with children to write and produce a song.
Buyers and exhibitors who join will be asked to complete tasks that reduce waste and increase CSR awareness. Each team member gets a green ribbon to wear during the show.
Buyers and exhibitors can place their badges in one of two boxes at the end of the show. One benefits the Shade Tree, the other Opportunity Village, Nevada’s largest nonprofit, which provides vocational training, employment and arts-based programs for those with intellectual disabilities. A donation will be made for every badge recycled.
CLEAN THE WORLD
Attendees can build hygiene kits from recycled toiletries at the Clean the World booth. The kits will go to the Shade Tree.
For more about sustainable activities at IMEX America, go HERE.