As IMEX America looks toward its third annual gathering in Las Vegas in October, organizers are reviewing sustainability numbers from the 2012 event — and feeling pretty good.
One of their goals was to balance trade-show growth with event quality and environmental responsibility. Audited results from MeetGreen show strong performance in several key areas. Some numbers:
- 87.5 percent of exhibit waste from the Sands Expo and Convention Center was diverted from landfills. That number becomes 72 percent in total waste diverted when combined with waste from show-related events/meetings held at the Venetian | the Palazzo.
- 40 percent of the food served at those three sites met sustainability criteria.
- 12 metric tons of organics and service waste was composted.
- 94 percent of the total carpet on the show floor was reused from previous events.
- 63 staff and attendee volunteer hours were donated to the Las Vegas nonprofits Clean the World, Opportunity Village and the Shade Tree.
- $5,000 was raised for Opportunity Village and Shade Tree through the IMEX badge back program
- 4,103 pounds of show food and exposition materials were donated to charities.
- 300 hygiene kits were donated to Shade Tree by attendees who worked with Clean the World to sort used hotel soaps and bottled amenities for recycling and donation.
The 2012 report is meant to serve as a benchmark for future IMEX America shows and provide a highly transparent, leading example of what the exhibition and events industry can do to positively change sustainability and corporate social responsibility (CSR) practices. New benchmarks have been set for the 2013 event, beginning Oct. 15 at the Sands Expo and the Venetian | the Palazzo.