It’s not just the New Year that has everyone thinking about fitness. Well before January, we were seeing hotel chains such as Kimpton pushing in-room yoga baskets and healthy meeting breaks. In-room workout stations have been around for more than a year, too.
The Hilton Personal Performance Study, released ages ago in 2003, launched the trend when it released figures proving business travelers who worked out on the road performed 61 percent better than non-exercisers. (Incidentally, its findings that performance abilities decreased significantly with less than six hours of sleep launched the much-heralded bedding-and-everything-else wars.) And with more cities banning smoking in public areas and big-league corporations giving up trans-fats, 2007 is shaping up to be the healthiest year in a long time.
So get with it! The health and wellness trend is just starting to hit its stride. And with a rapidly aging and largely overweight population, the United States has a potentially huge market for meetings and events integrating mind-body awareness and activities (no pun intended).
We’re not saying you need to book clients into a hotel for a full health check-up or redesign the office to boost employee wellness, but it couldn’t hurt to research heart-healthy options for your clients.
Athletic-Minded Traveler is a fee-based, online resource with tips on everything from finding the best local hotel gyms to identifying healthy restaurants in your price range; it also has a corporate services division. Personal trainers are expanding their sphere of influence, catering to the corporate market, and hotels, such as the Houstonian, are using in-house personal trainers to create customized physical challenges and competitions for groups.