It happens so often, I want to scream. I’m enticed by some Web link that offers “10 things you’ll learn …,” “the 10 benefits of attending …” or some other list. So I go ahead and click, and I’m sent to a site.
Instead of giving me a list I can read and save for future reference, I’m sent scrolling through a variety of pictures with captions. The pictures themselves take time to load, are not easy to navigate and often are disappointing. By the time I reach the fifth or sixth item in a list of 10 items, I wish I hadn’t visited at all.
The lost art of reading
Contrast that experience with the opportunity to encounter a list of 10 items, quickly peruse it and determine in seconds whether I want to continue.
I recognize that the world is becoming less literate. Video on the Internet is gobbled up much more quickly than text. But I’m a text person and have no desire to change if only because the advantages of being able to save the text are too numerous to mention.
So Web editors, I implore you: If you want to capture my attention, offer your lists in a way I can quickly read and decide whether it merits more of my time. Your scrolling, pictogram obstacle courses don’t cut it with me — and, I hazard to guess, many others — so I won’t return. Thank you.
Are you with Jeff or on the other side of the great scrolling debate? Please share your comments in the space below.