Marriott International Inc.’s two new hotel concepts have one thing in common: They both target the affluent business traveler. But only one caters to kids, big and small.
Marriott and Nickelodeon have teamed up to launch Nickelodeon Resorts by Marriott and are planning to have 20 hotels under construction by 2020, with the first scheduled to open in 2010 in San Diego. Planned amenities include an on-site waterpark, live nightly entertainment featuring characters from Nickelodeon shows, a Studio Nick staging area for daytime meetings and private events, an average of 30,000 square feet of meeting space per property, business services, a full-service spa and fitness center, an adults-only pool, a game room, multi-room suites, restaurants, cafés and retail outlets. The new brand is not to be confused with the Nickelodeon Family Suites Hotel in Orlando, which is run by Holiday Inn.
For those who prefer I.M. Pei and Starbucks lattes to getting slimed, Marriott has teamed with boutique hotel pioneer Ian Schrager to create a new lifestyle boutique hotel brand. Plans for the as-yet-unnamed brand call for architects to create one-of-a-kind buildings for the hotels, whether through new construction, conversion or dramatic renovations. “The brand will be about an attitude, about a feeling rather than a look,” Schrager says. Projected U.S. locations include New York, Miami, Los Angeles, Chicago, San Francisco, San Diego, Boston and Las Vegas, with hotels also planned for international locations such as Berlin, Paris, London, Rome, Beijing, Bangkok and Tokyo.