Marriott International has teamed up with Studio 54 legend Ian Schrager to launch its first boutique hotel brand, Edition. Edition hotels are planned for Paris; Madrid; Miami’s South Beach; Chicago; Washington, D.C.; Costa Rica; Los Angeles; and Scottsdale, Ariz. The first property will open in 2010.
“Edition will respond to emerging cultural and social imperatives,” Schrager says. “It will reflect changing lifestyles and cater to a vast, underserved market of guests expecting and in turn demanding a unique experience, not merely a place to sleep. The properties, while distinct, will all emphasize good design, quality, originality, authenticity and character, while delivering impeccable, modern and gracious personalized service.”
Schrager is credited with creating the boutique hotel concept with properties such as Mondrian in West Hollywood, Delano in Miami and Gramercy Park in New York.