It may not be a national observance, but, according to American Express Business Travel, August is officially Meetings Month. Throughout the month, the company is offering online programs designed to help meeting and event professionals plan strategically. Insights and advice on managing meetings, measuring return on investment and more will be available in discussion forums, community blogs, white papers and a “green meetings” group.
The initiative is hosted on businesstravelconneXion.com (btX), an online corporate travel community. The social media aspect of the site makes every topic interactive and allows users to follow other members, subscribe to affiliated blogs and comment on posts. In addition, the btX platform makes available the collective knowledge of industry insiders, offering a variety of perspectives, best practices, current research and industry news.