Medical associations, meet Project Pythia

November 27, 2015 by Plan Your Meetings Leave a Comment

ABTS Convention Services and the University of Miami Center for Computational Science are partnering on an effort to analyze variables that affect annual meeting attendance. The goal: Increase ROI.

The joint venture is called Project Pythia. ABTS, based in North Bay Village, Fla., specializes in medical association management. Together with UM CCS, it has been collecting meeting data for 20 years. UM CCS will study that data and help figure out ways to grow medical meetings in the United States and abroad.

As part of Project Pythia, large-scale data sets collected by ABTS and UM CCS will be processed by the Pegasus supercomputer. That analysis is expected to predict best-case scenarios for planners of annual meetings who want to increase attendance, registration and participation at their events.

For what it’s worth, Pythia was the priestess of Apollo at Delphi who delivered the oracles.

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Plan Your Meetings was founded in 1995 to serve and educate the non-titled corporate meeting planner — the person who was hired at an entry-level admin position and then tasked with planning sales incentives, training seminars, holiday parties and conferences in addition to everything else they did.

PYM is a branch of the largest and most prestigious association for meeting professionals in the world — Meeting Professionals International.