The world’s largest and most geographically diverse gaming company has a new name: Caesars Entertainment Corporation.
“In recognition of Caesars’ status as the world’s preeminent and most respected casino brand, we have changed the name of our parent company to Caesars Entertainment Corporation,” stated Gary Loveman, chairman, president and chief executive officer of Caesars Entertainment. “While our name is changing, our dedication to who we are as a company will remain the same. Our employees will remain dedicated to the innovation, customer-service excellence and corporate citizenship that have been hallmarks of our company for decades.”
The names of the company’s primary brands — Harrah’s, Caesars, Horseshoe, Total Rewards and World Series of Poker — will remain the same.