By Sandy Biback, CMP, CMM
This will be my last post. It’s been interesting.
As I sit at the airport, I can reflect on some of the learning nuggets I’m taking back with me:
- I have new ways of attracting trade show exhibitors, and improved ideas on how to give them more options — such as discounts for next year’s show — when they sign on the dotted line for the current year’s event.
- I want to create year-round sponsorship opportunities as opposed to just offering conference-specific sponsorships.
- And, as always, we all need to remember to deliver what is promised.
For me, the highlight was watching my student Lars deliver his workshop as “student of the year.” (I participated in the final product.) The objective — discuss in different formats how to make Webinars more interactive like face-to-face meetings are. Lars is the face of our future in our profession, and his findings will become a future PCMA Webinar, so stay tuned and hop on board.
See you all in Dallas next year!
Sandy Biback, CMP, CMM, has over 20 years experience in the conference, meetings and events industry. She worked for both corporations and associations before forming Imagination+ Meeting Planners Inc. in 1990. She will be blogging about her experiences at the Professional Convention Management Association annual meeting Jan. 10-14.