By Sandy Biback, CMP, CMM
We all are moving through challenging and opportunity-laden times. I just got out of a session where we heard from Montie Brewer, president and CEO of Air Canada, and Larry Kellner, chairman and CEO of Continental Airlines.
Brewer suggested airlines need to plan for volatile times. Not just oil pricing volatility, but also monetary fluctuations. The opportunity, he said, is to figure out how to better service customers. Kellner said less load factor gives them more opportunity to try new things.
Air Canada is doing just that. They will shortly be launching a customer volunteer program. Flyers will volunteer to adjust their schedules when load factors are at their highest in return for benefits. Stay tuned …
Challenging times. Innovative times.
Sandy Biback, CMP, CMM, has over 20 years experience in the conference, meetings and events industry. She worked for both corporations and associations before forming Imagination+ Meeting Planners Inc. in 1990. She will be blogging about her experiences at the Professional Convention Management Association annual meeting Jan. 10-14.