No one expects virtual meetings to replace face-to-face meetings anytime soon, but knowing how to incorporate virtual or hybrid elements into traditional events has become a critical skill. That’s why the Professional Convention Management Association (PCMA) has decided to invest an undisclosed amount of money in the Virtual Edge Institute (VEI), an independent organization focused on promoting, developing and educating people about digital events.
The partnership was jointly announced in a live webcast by VEI Executive Director Michael Doyle, PCMA President and CEO Deborah Sexton and PCMA Board Chairwoman Susan Katz. PCMA members will gain access to cutting-edge educational resources provided by VEI, which offers a Digital Event Strategist certification program in addition to education, speakers and research on the value of virtual and hybrid events.
“From a planner perspective, we need to stay at the top of our game, so we’re a source of information,” Katz said. “We need to know how we can increase the ROI of our events and stay relevant. We have to talk with our CEOs in a language they can understand. Virtual technology is a way we can do that, and learning how to explain that in an easy way is going to be critical.”
For the second year in a row, the PCMA Convening Leaders conference will co-locate with the Virtual Edge Summit. Both events are scheduled for Jan. 9-11 in San Diego. Virtual passes for attendees are available.