More than 400 association, independent and corporate planners completed the survey in late 2013, discussing the pluses and minuses of industry trends — attendance, budgets, exhibitors, revenues with the Professional Convention Management Association, which has been doing the survey for 23 years. Planners are optimistic — within reason. A few of the findings follow.
On the plus side:
- 44 percent of those surveyed saw more attendees at their 2013 flagship events.
- 41 percent expect attendance to grow this year.
- 33 percent had more exhibitors at their main 2013 convention.
- 30 percent expect exhibitor growth to continue this year.
On the downside:
- The average exhibition footprint shrunk from 124,000 square feet to 108,000 square feet from 2012 to 2013.
“On the whole meeting professionals were optimistic,” says Michelle Russell, editor of PCMA’s Convene magazine, which announced the results, adding that “doing more with less seems to be a given for many.”
Many respondents expect meetings to pick up slightly as the overall economy does, Russell says. And although a third of respondents expect to see bigger budgets, most planners are being pressured by management to keep budgets trim.
Find the complete survey HERE.