The most effective meeting planners take time to strategically design their events before they settle on logistics. “We always start with the goals of the event and the key take-aways for attendees (or the ‘what they will do next’),” says Samuel J. Smith of Interactive Meeting Technology. “Then we map everything to these goals and objectives.” Once they know how they want their target audience to behave, they figure out what content they need to deliver and in what format. “Once we have the interactivity defined, we screen it against attendee behaviors (e.g., create, critique, etc.) to make sure we have the right mix,” Smith says. This process makes it easier to define what you’re looking for in speaking proposals and what you expect from speakers on-site.
About Plan Your Meetings
Plan Your Meetings was founded in 1995 to serve and educate the non-titled corporate meeting planner — the person who was hired at an entry-level admin position and then tasked with planning sales incentives, training seminars, holiday parties and conferences in addition to everything else they did.
PYM is a branch of the largest and most prestigious association for meeting professionals in the world — Meeting Professionals International.
PYM @ MPI seeks to empower the people who make meetings happen by providing best practices education, helping them forge strong business partnerships with suppliers and find mentors in the industry. We firmly believe that meeting and event planners are the movie producers of the corporate world. Meetings move us. Meetings mean business. When we meet, we can change the world.
2711 Lyndon B. Johnson Freeway, Suite 600, Dallas, Texas 75234